Wendell Rodricks spent his childhood in Mumbai and started his working life in Muscat. He then moved to Los Angeles and Paris to study fashion design and couture. He returned to India in 1988 and established his own label in 1990, and moved base to Goa in 1993. A pioneer in the world of Indian fashion, he has received international acclaim for his work. While his Moda Goa: History and Style (2012) is on the history of Goan costume, The Green Room (2012) traces the evolution of the Indian fashion industry over twenty-five years. He has been awarded the Padma Shri in 2014.