Vinita Siddhartha has a degree in journalism from the University of Texas at Austin and has worked in content and communications across corporate, media, and development sectors. She is a Director at Power Center, an IT company, and handles Marketing and HR. She also manages the Petralthan Pillaya Trust for HIV+ children. She is best known for founding Kreeda an iconic organization that researches and revives traditional games of India. She is a columnist for The New Indian Express and is the author of a book, Just Play: Life Lessons from Traditional Games (2022).