Sofia Ashraf is an activist, digital content creator, rapper and writer with over 10 years of experience in the fields of advertising and communication. In 2015, Vettiver Collective along with Sofia produced “Kodaikanal Won’t”—a video addressing the mercury poisoning caused by a thermometer factory owned by Unilever. The video garnered over 4 million views and resulted in the company compensating 591 ex-employees. She currently shuttles between Chennai, Mumbai and Hyderabad to perform at shows and to conduct workshops on writing and content creation. She recently performed at the Serendipity Arts Festival in Goa.