Prahlad Kakar is a renowned ad-film director and co-founder of Genesis Film Production, one of India’s oldest and foremost ad-film production houses. He has ruled the advertising world with his brand of irreverent humour and memorable brand-building campaigns and has created award-winning commercials (such as Pepsi “Yehi heh right choice baby! Aha,” Limca “Zor ka Jhatka,” and Maggi Sauces “Its different!”) for the most reputed corporates and agencies in India and the Asia-Pacific region. Adman Madman: Unapologetically Prahlad (2023) is a no-holds-barred memoir.