Ira Trivedi is the best-selling author of What Would You Do to Save the World? (2006), The Great Indian Love Story (2009) and There Is No Love on Wall Street (2011). Her latest book and first work of non-fiction is India in Love: Marriage and Sexuality in the 21st century, a landmark book on India’s new social revolution in marriage and sexuality. Her books have been translated into several languages including Hindi, Marathi, Malayalam and Greek. Ira Trivedi has graduated in economics from Wellesley College, Massachusetts, USA and obtained her MBA from the Columbia Business School.