Ambi Parameswaran is Brand Strategist and Founder of Brand-Building.com. He spent a large part of his thirty-five- year marketing sales and advertising career in helping build FCB Ulka into one of India s biggest ad agencies. An engineer from IIT Madras and MBA from IIM Calcutta, he completed his PhD from Mumbai University in 2012 and the Advanced Management Program from Harvard Business School in 2014. He writes for various business publications and has authored and co-authored several books on topics ranging from brand building and advertising to consumer behaviour and religion. He has served as the President of The Advertising Club Bombay and the Advertising Agencies Association of India.